Muriel Siebert & Co., Inc. has been providing online and traditional brokerage and related services for over 50 years.



StockCross Merger into Muriel Siebert & Co., Inc.

New Main Contact Phone:

New Website Login:

Dear Valued StockCross Client,

StockCross Financial Services, Inc. (“StockCross”), your current broker dealer, has agreed to merge into its affiliate Muriel Siebert & Co., Inc. (“Muriel Siebert”), a fully-owned subsidiary of Siebert Financial Corp. (Symbol:  SIEB). As a result, Muriel Siebert will become your broker-dealer following regulatory approval. As described below, this purchase will not change any of the investments, money market servicing, or customer service attentiveness related to any accounts

Employee Stock Plan Client:

If you are an Employee Stock Plan client through your employer’s equity compensation plan, please be advised that we have notified your stock plan administrator of this change. Our dedicated Corporate Services Support Team and investment representatives will continue to service your account.  Please be aware there will be additional notices regarding your equity compensation plan to follow. As part of the merger, Muriel Siebert & Co., Inc. can now provide additional services to your equity compensation plan including professionally managed portfolios. If you would like the ability to move your equity compensation funds into a managed portfolio that meets your overall investment goals please visit  for further information and to open a new account.

Clients with Investment Representatives:

Your valued investment representative will become associated with Muriel Siebert.  When the date of this transaction is determined, you will be notified again.

Servicing of your Account:

Things will not functionally change in the servicing of your account.  You remain the owner of record on your account and you will continue to receive the customer service that was offered by StockCross. While your account will be self-cleared by Muriel Siebert, the same processes and staff will be in place.

Account Number and Login Information:

Your account number and online account access credentials will remain the same, there is no cost to you associated with this transaction, and there will be no changes to any of the investments you hold.

Retirement Accounts:

If you have an IRA or a Retirement Plan, please review the following three items:

  • Muriel Siebert will become the custodian of your IRA or Retirement plan.

  • If you have a periodic distribution plan on your IRA or Retirement Plan account, the distribution payments will continue as scheduled.

  • If you have designated beneficiaries for your IRA or Retirement Plan account, your designated beneficiary or beneficiaries will remain the same. If you have not designated beneficiaries, or if no designated primary beneficiary or contingent beneficiary survives you, the default beneficiary under the terms of the Custodial Agreement or the Retirement Plan and Trust Agreement, will be your surviving spouse, and if you have no surviving spouse at the time of your death, the default beneficiary is your estate. To change or confirm your beneficiary designation, please contact your investment representative.

Muriel Siebert and You:

You have the right to opt out of the movement of your account to Muriel Siebert. If you do not wish to transfer your account to Muriel Siebert you must transfer your account to a new broker-dealer within thirty (30) days of receipt of this letter. Otherwise, your account will automatically transfer to Muriel Siebert. There is no charge to transfer your account to a new broker-dealer but you must complete the transfer within thirty (30) days of receipt of this letter. Please note that should you accept the transfer to Muriel Siebert and subsequently choose to transfer your account elsewhere after thirty (30) days of receipt of this letter, your account will be subject to a Transfer Fee of $75 for non-retirement accounts and a Termination Fee of $125 for IRA accounts.

In the event you opt out of the transfer to Muriel Siebert, but do not transfer your account to another broker- dealer with thirty (30) days of receipt of this letter, your account will automatically transfer to Muriel Siebert. You have an additional thirty (30) days from the date of the transfer to transfer your account to another broker-dealer without incurring a fee for the transfer. After such time period any transfers will be subject to the aforementioned Transfer and Termination Fees.

The account agreements, authorizations, or product and service agreements (collectively “Account Agreements”) that you have with StockCross will continue to be effective and apply to your account at Muriel Siebert. If you would like to modify any of the features or instructions established by such Account Agreements, please contact your StockCross investment representative. The customer agreement is available by calling 800-338-3965.

Please note that should you accept the transfer to Muriel Siebert, you acknowledge and agree that Muriel Siebert will become your new broker–dealer of record and the IRA Custodian.

StockCross and Muriel Siebert are committed to protecting your personal and financial information and are compliant with Securities and Exchange Commission (“SEC”) Regulation

S-P (Privacy of Consumer Financial Information) in connection with the transfer of your account to Muriel Siebert. Enclosed in this mailing are StockCross’ and Muriel Siebert’s Privacy Policies, which provide you with important information about our mutual commitments to protecting your personal and financial information.

If you choose to opt out of this transfer to Muriel Siebert or have any questions regarding this notice please contact StockCross at 800-338-3965, [email protected],  by mail at StockCross Financial Services, Inc., 9464 Wilshire Blvd, Beverly Hills, CA 90212. This early notification will allow StockCross to fulfill your request more efficiently and accurately.



Siebert Financial Corp. to Acquire StockCross Financial Services, Inc.

  • 50
    Years delivering excellent customer service.
  • 1 on 1
    Work one-on-one with our Investment Advisors.
  • $11 Billion
    Worth of assets firm-wide.

Siebert 800-872-0444      

Electronic trading poses risk to investors due to system response, trade executions and account access availability that may vary due to a variety of factors, including trading volumes, market conditions, system performance, market data delays and other factors. All investments involve risk, and the past performance of a security, industry, sector, market, or financial product does not guarantee future results or returns. Rates, commissions and fees listed here are subject to change at any time. Testimonials may not be representative of the experience of other clients and are no
guarantee of future performance or success. 

Muriel Siebert & Co., Inc.

Member NYSE, FINRA and SIPC. Est. 1967. Nasdaq symbol SIEB.
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